SEMESTER – III

TOTAL Theory Marks: 80

Topics [MCQ] – Marks: 40

Sl. No.TopicMarks Allotted
1Unit – 1
Nature and Significance of Management
5×1 = 05
2Unit – 2
Principles of Management
5×1 = 05
3Unit – 3
Business Environment
5×1 = 05
4Unit – 4
Planning
7×1 = 07
5Unit – 5
Organising
8×1 = 08
6Unit – 6
Marketing Management
10×1 = 10
TOTAL40
UNIT NO.TOPICSMARKS
Unit 1Nature and Significance of Management:·

Management – Concept, Objectives, Importance.·
Management as Science, Art and Profession.·
Levels of Management.·

Management Functions – Planning, Organising, Staffing, Directing, Controlling.·

Coordination – Characteristics and Importance
5
Unit 2Principles of Management:·

Principles of Management – Concept, Nature and Significance.·
Fayol’s Principles of Modern Management.·
Taylor’s Scientific Management – Principles and Techniques.
5
Unit 3Business Environment:·

Business Environment – Concept, Importance.·

Dimensions of Business Environment – Economic, Social, Technological, Political and Legal.·

Concept of Liberalisation, Privatisation and Globalisation.·

Impact of Government Policy changes on Business and Industry with special reference to Liberalisation, Privatization and Globalization.
5
Unit 4Planning:·
Concept, Importance, Limitations.·
Planning process.·

Types of Plans – Objective, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.
7
Unit 5Organising:·

Concept and Importance.·
Steps in the Process of Organising.·

Structure of Organisation – Functional and Divisional.·
Formal and Informal Organisation.·

Delegation: Concept, Elements and Importance.·
Decentralization: Concept and Importance.
8
Unit 6Marketing Management:·

Marketing – Meaning, Functions, Marketing vs. Selling.·
Marketing Management Philosophies.·

Marketing Mix – Concept·

Product – Concept, Branding, Labelling and Packaging.·
Price – Factors determining Price.·

Physical Distribution – Concept, Channels of Distribution: Types, Choice of Channels.·

Promotion – Concept and Elements.·
Advertising – Concept, Role, Objections against Advertising.·
Personal Selling – Concept and Qualities of a Good Salesman.·
Sales Promotion – Concept and Techniques.·
Publicity – Concept and Role.
10

SEMESTER – IV

Topics [SAQ, LAQ] – Marks: 40

TopicShort Answer Type Questions (2 Marks)Short Answer Type Questions (3 Marks)Descriptive Type Questions (5 Marks)Total
Unit – 7
Staffing
1×2 = 2—-1×5 = 507
Unit – 8
Directing
1×2 = 2—-1×5 = 507
Unit – 9
Controlling
1×2 = 21×3 = 3—-05
Unit – 10
Financial Management
—-1×3 = 31×5 = 508
Unit – 11
Financial Markets
1×2 = 22×3 = 6—-08
Unit – 12
Consumer Protection
1×2 = 21×3 = 3—-05
TOTAL10151540
UNIT NO.TOPICSMARKS
Unit 7Staffing:·
Concept and Importance of
Staffing· Staffing as a part of Human Resource Management·

Staffing Process: 
Recruitment – Meaning and Sources 
Selection – Process·

Training and Development – Concept and Importance.
Methods of Training — on the job and off the job-vestibule training, apprenticeship training and internship training.
7
Unit 8Directing:·
Concept and Importance·
Elements of Directing·

Supervision – Concept, Functions of a Supervisor.·

Motivation – Concept, Maslow’s Hierarchy of Needs. 
Financial and Non-Financial Incentives.·

Leadership – Concept, Qualities of a Good Leader.·

Communication – Concept, Formal and Informal Communication, Barriers to Effective Communication, Measures to overcome the barriers.
7
Unit 9Controlling:·

Concept and Importance.·
Relationship between Planning and Controlling.·
Steps in the Process of Control.
5
Unit 10Financial Management:·

Concept, Objectives of Financial Management·
Decisions relating to Investment, Financing and Dividend.·

Financial Planning: Concept and Importance.·

Financial Structure: Concept and Factors affecting Structure.·

Fixed and Working Capital: Concept and Factors affecting their requirements.
8
Unit 11Financial Markets:·

Financial Markets: Concepts and Types.·

Money Market and its Instruments.·
Capital Market and its Types (Primary and Secondary).·

Stock Exchange – Functions, Trading and Settlement Procedure.·

Dematerialization and Depositories (NSDL and CDSL).·

NSEI: Objectives, BSE: Objectives.·

Securities Exchange Board of India (SEBI): Objectives and Functions.
8
Unit 12Consumer Protection:·

Consumer Protection: Concept and Importance·

The Consumer Protection Act, 2019: 
Meaning of consumer 
Rights and Responsibilities of Consumers 
Who can file a complaint? 
Redressal machinery 
Remedies available·

Consumer Awareness- Role of Consumer Organisations and Non-Governmental Organisations (NGOs)
5

*[Note: 20 Hours reserved for Remedial classes, Tutorials and Home Assignments.]